Inbound marketing is a methodology that uses digital marketing assets to attract, engage, and delight customers on the online marketing business. Today, inbound marketing has replaced many businesses’ sales efforts altogether. Instead of hiring a dedicated sales force to sort through leads and juggle them through the sales funnel stages, companies are dedicating their resources to building and preserving a highway system that can accommodate multiple inbound streams of web traffic and put them in the best position to eventually convert.
Part of that conversion-optimization process depends on a funnel system that can ultimately produce the most qualified pool of potential leads.
The Four Phases of the Inbound Marketing Methodology:
1. ATTRACT – Get traffic
You don’t want just anyone coming to your site. You want people who are most likely to become leads, and, ultimately, happy customers. How do you get them? You attract more of the right customers with relevant content at the right time – when they’re looking for it.
2. CONVERT – Get leads:
Once you’ve attracted website visitors, the next step is to convert those visitors into leads. You do this by opening up a conversation in whatever way works best for them – with messages, forms, or meetings. Once you’re in touch, you answer questions and provide relevant content that is interesting and valuable to each of your personas – and continues the conversation.
3. CLOSE – Get sales:
You’re on the right track. You’ve attracted the right visitors and converted the right leads, but now you need to transform those leads into customers. How can you most effectively do this? The sales tools available at this stage to make sure you’re closing the right leads at the right time, faster and easier.
4. DELIGHT – Build Retention and Promotion through satisfied customers:
The inbound way is all about providing a remarkable experience for your customers. Plus, they have much higher expectations of your business and how they’re treated than ever before. So, it’s even more important to engage with, delight, and make your customers successful. If you do, they will buy more, stay with you longer, refer their friends, and be happy to tell the world they love you.
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