4p’s of Marketing (Marketing Plan) – Analysis model template Excel spreadsheet
The 4Ps of marketing is a model for enhancing the components of your ‘marketing mix’, developing your marketing campaign and management – the way in which you take a new product or service to market. It helps you to define your marketing options in terms of price, product, promotion, and place so that your offering meets a specific customer need or demand.
The marketing mix can be divided into four main elements commonly known as the 4Ps of Marketing:
1. PRODUCT:
Define what you are offering. It can also be considered as a service. Evaluate what benefits customers expect to address needs related to:
-Variety, Colors and Sizes.
-Quality, Design and Brand.
-Packaging and Features.
-Guarantees, Exchanges and Support Services.
-Convenience of Use, Handling and Delivery.
2. PRICE:
Evaluate how much the product or service offered. The value must be affordable and the price composition strategies must be effective in relation to the following points:
-List price list.
-Discounts given.
-Term and means for payment.
-Criteria in granting credit.
-Cost vs. benefit compared to the market.
3. PLACE:
Understand where the marketing action takes place, how the environment is and how the interaction with distribution points is. Evaluate marketing strategies for:
-Physical and online channels for service.
-Business reach area.
-Location of stocks.
-Distribution and transport of goods.
-Differentiation of local competitors.
4. PROMOTION:
Define strategies for effective dissemination for the public of interest:
-Visual identity of product and categories.
-Production online content.
-Press office.
-Disclosure advertising.
-Customer attraction and targeting.
Complementary methodologies:
The 4Ps process of marketing mix (or Marketing Composite) was disseminated by North American consultant and professor Philip Kotler and passed an extended being to the 6 P’s and 8 P’s of services Marketing.
Combine this free template with other tools:
BSC – Balanced Scorecard
SWOT Analysis
Inbound Marketig
BCG Matrix
Michael Porter’s five forces
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