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4p’s of Marketing (Marketing Plan) – Analysis model template Excel spreadsheet

Free 4p's of Marketing (Marketing Plan) - Analysis model template Excel spreadsheet The 4Ps of marketing is a model for enhancing the components of your ‘marketing mix’, developing your marketing campaign and management – the way in which you take a new product or service to market. It helps you to define your marketing options in terms of price, product, promotion, and place so that your offering meets a specific customer need or demand.

The marketing mix can be divided into four main elements commonly known as the 4Ps of Marketing:


Define what you are offering. It can also be considered as a service. Evaluate what benefits customers expect to address needs related to:

-Variety, Colors and Sizes.

-Quality, Design and Brand.

-Packaging and Features.

-Guarantees, Exchanges and Support Services.

-Convenience of Use, Handling and Delivery.

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Evaluate how much the product or service offered. The value must be affordable and the price composition strategies must be effective in relation to the following points:

-List price list.

-Discounts given.

-Term and means for payment.

-Criteria in granting credit.

-Cost vs. benefit compared to the market.


Understand where the marketing action takes place, how the environment is and how the interaction with distribution points is. Evaluate marketing strategies for:

-Physical and online channels for service.

-Business reach area.

-Location of stocks.

-Distribution and transport of goods.

-Differentiation of local competitors.


Define strategies for effective dissemination for the public of interest:

-Visual identity of product and categories.

-Production online content.

-Press office.

-Disclosure advertising.

-Customer attraction and targeting.

Click here to download our FREE 4P’s of Marketing (Marketing Plan) – Analysis model template Excel spreadsheet example

Complementary methodologies:

The 4Ps process of marketing mix (or Marketing Composite) was disseminated by North American consultant and professor Philip Kotler and passed an extended being to the 6 P’s and 8 P’s of services Marketing.

Combine this free template with other tools:

BSC – Balanced Scorecard
SWOT Analysis
Inbound Marketig
BCG Matrix
Michael Porter’s five forces

Click and learn more about:

4Ps of Marketing and Marketing Mix

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